FX. Widayanto

Berikut adalah ringkasan dari filed study yang dilakukan bersama teman-teman mahasiswa LSPR bersama dosen kami, Ibu Rini Sanyoto ke tempat seorang pengrajin keramik yang cukup terkenal di Indonesia, FX. Widayanto

FX.Widayanto adalah seorang pengrajin sekaligus pengusaha keramik stoneware (keramik yang dibakar dengan suhu 1250cc). Melalui tanah yang diambil dari Sukabumi dan dicampur dengan tanah-tanah lain dari Indonesia, Widayanto yang akrab disapa dengan Mas Yanto berhasil menghasilkan karya-karya keramik dengan sentuhan artistik. Karyanya pada tahun 1990, Loro Blonyo merupakan awal mula perjalanan suksesnya.

Ia memulai usahanya pada tahun 1983 bersama dengan sepupunya sebagai pemilik modal. Pada tahun 1990, Mas Yanto memulai usahanya dengan modal sendiri sebesar 10 juta rupiah, yang merupakan hasil usahanya sejak tahun 1983. Saat ini Mas Yanto belum merasa sukses karena menurutnya definisi sukses adalah ingin membuat tempat-tempat yang ia miliki senyaman mungkin. Sedangkan pabriknya di Balaraja yang merupakan kerjasama dengan Kobayashi masih dianggapnya kurang nyaman karena masih gersang, berbeda sekali dengan tempatnya di Tanah Baru yang asri.

Perjalanan sukses Mas Yanto dapat dikatakan sama sekali tidak mudah, bahkan di beberapa tahun belakangan ini. Bagi Mas Yanto sendiri, 4-6 tahun yang lalu merupakan puncak dari hambatan yang ia alami. Mas Yanto merasa bahwa selama ini ia berfokus pada produknya, sedangkan ia tidak terlalu memikirkan manajemennya dan bagaimana untuk menjual produk tersebut. Karena itulah Mas Yanto bekerjasama dengan Kobayashi dari Jepang untuk menjadi partner yang bertugas menangani manajemen produk.

Melihat perjalanan FX. Widayanto, satu hal yang sangat terlihat dalam usahanya meraih kesuksesan, yaitu kegigihan. Membuat keramik bukanlah hal yang lumrah dilakukan dan tentu saja akan mendapat tantangan yang sangat besar. Namun Mas Yanto bertindak dengan berani saat mengambil keputusan untuk terjun dibidang ini. Ditambah dengan visi yang jelas, ketekunan, kekonsistenan membuat keramik berkualitas dan tanggung jawab atas keputusannya terjun di dunia keramik, membuatnya menjadi salah satu pengrajin keramik yang sangat sukses.

Yang dapat menjadi masukan bagi Mas Yanto adalah terus mencari keunikan bentuk dari produk, serta pengaplikasian dari tanah liat menjadi keramik siap pakai. Dapat pula Mas Yanto mencari investor dan bentuk-bentuk kerjasama yang lebih banyak untuk mengembangkan usaha sehingga keramik dapat lebih dikenal luas oleh masyarakat Indonesia. Yang terakhir saran kami adalah tidak berhenti mengajar cara membuat keramik ke masyarakat luas agar Mas Yanto dapat terus bekerja sambil melayani.

Marketing and Advertising

Marketing tidak mungkin bisa dilepaskan dari advertising, entah dalam bentuk apapun. Karenanya, dalam mata kuliah Introduction to Advertising, saya dan teman-teman di kelas 11-1A mengerjakan tugas dibawah ini, untuk membangun pemahaman kami mengenai advertising dan unsur-unsur didalamnya.

1.The Definition of Advertising
“Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, service or ideas by identified sponsors through the various media” (Bovee,1992,P.7)
“Paid publicity in media for goods or services directed at consumers. It has various aims including the creation of awareness, making brand, images, forming positive associations and encouraging consumer behaviour” (McQuali, Dennis, 2005, P.547)
Advertising is bringing a product (or service) to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc. (www.managementhelp.org)

2.Definition of USER, CONSUMER, BUYER, TARGET MARKET, CUSTOMER, TARGET AUDIENCE
USER: somebody that uses something
CONSUMER:somebody that consumes something by eating it, drinking it, or using it up
BUYER: somebody whose job is to choose and buy goods for a company or another person
TARGET MARKET: a group of customers of a type considered likely to buy a particular product
CUSTOMER: a person or company that buys goods or services
TARGER AUDIENCE : a group of customers who become the promotion target of a particular product

3.When do people become a consumer and customer at the same time?
People become a customer when they buy a product or service and then sell it to another other person/organisation or they buy the product / service to be use by someone else. If they buy the product or service and then use it, then they could be consider as a customer and also consumer.

4.The difference between promotion and advertising
Promotion is communicating with public in an attempt to influence them toward buying products or services. Promotion is a general term. It includes all the ways available to make customer aware and buy a product or service. Advertising is just one specific action to promote a product or service.

5.The difference between promotion and marketing
Promotion is an attempt to bring a concept of a product or service to the people mind set. Marketing considered as the business activity of creating, communicating, and delivering products or services in such a way to make them desirable.

Ilmu Alam VS Ilmu Sosial

Berikut ini adalah tugas mata kuliah Logic & Philosophy of Science yang menjelaskan mengenai perbedaan antara ilmu alam dengan ilmu sosial. Sebuah debat dalam masyarakat, khususnya para akademisi yang berusaha berdiri dengan argumentasinya masing-masing mengenai pentingnya kedua ilmu. Yang jelas, bagi saya sendiri, tidak ada yang lebih penting. Semua penting karena memegang peranan dan tujuannya masing-masing. Berikut isi dari tugas perbedaan ilmu alam dengan ilmu sosial:

Ilmu-ilmu sosial selama bertahun-tahun telah menjadi arena sejumlah kritik. Ilmu sosial secara garis besar dianggap sebagai ‘ilmu yang tidak mungkin’. Argumentasi yang ada melihat bahwa gejala sosial adalah terlalu rumit untuk diselidiki. Ilmu sosial, yang membahas mengenai seluruh seluk beluk kehidupan manusia, dianggap tak mampu menangkap ke-kompleksitas-annya. Manusia memiliki gejala dan perilaku yang selalu berubah-ubah, inilah yang mendasari munculnya argumentasi tersebut. Namun, pandangan ini muncul disebabkan oleh kesalahan pada pemahaman tentang hakekat ilmu.

Kesalahan tentang Hakekat Ilmu

Apa yang dimaksudkan dengan lmu dan apa yang dikerjakannya menjadi dasar kesalahan memandang ilmu itu sendiri. Ilmu diharuskan untuk mereproduksikan kenyataan, dan ilmu yang tak mampu melakukannya dianggap gagal. Kekacauan lain adalah tentang sifat dan fungsi ilmu. Dalam hal ini, fungsi ilmu tidak hanya untuk memproduksikan alam secara harfiah, namun juga bahwa pernyataan keilmuan harus membawakan sensasi, rekasi, atau tanggap terhadap rangsang yang betul-betul, atau hampir sama, atau memberikan pengalaman yang sama.

Ilmu dianggap sebagai hal yang harus menjadikan segala sesuatunya sama. Tuduhan bahwa ‘kenyataan terlalu sulit untuk ditangkap’ terletak pada kekacauan memandang hakekat dan fungsi keilmuan.

Tuduhan Terhadap Ilmu-Ilmu Sosial

Ilmu Sosial dianggap gagal memberikan gambaran psikologis yang ekivalen. Mis : Keunikan dari interaksi sosial dari sebuah rapat dewan direktur.

Metode keilmuan bersifat generalisasi sehingga tidak mampu menangkap keunikan gejala sosial. Padahal penelaah-penelaah sosial tertarik pada Keunikan tiap-tiap kejadian sosial. Sehingga harus diterapkan metode lain dalam ilmu sosial.

Cara Menentukan sejauh mana argumentasi mampu meyakinkan kita:

Tanyakan dulu pada diri sendiri apa yang diartikan dengan UNIK dan istilah-istilah yang serupa dalam lingkup ini. Kiranya jelas bahwa suatu bentuk UNIK secara hakiki (sebuah bentuk berbeda dengan semua bentuk lainnya).

Contoh : Dari setiap 2 benda yang berbeda A dan B, akan terdapat paling tidak 1 sifat yang dipunyai yang satu namun tidak dipunyai oleh yang lainnya.

Semua Gejala ilmu-ilmu sosial adalah UNIK. Jika anggapan mengenai keunikan ini adalah benar, maka bukan hanya ilmu-ilmu sosial namun semua ilmu adalah TIDAK MUNGKIN.

Pemunculan (Emergentisme)

Kaum emergentis melihat bahwa terdapat beberapa gejala sosial, namun tidak seluruhnya, yang tidak dapat diteliti secara keilmuan, sejauh menyangkut hukum sebab akibat. Keraguan ini didasarkan pada thesis pemunculan mutlak. Dalam thesis ini, beberapa peristiwa terjadi dan tidak bisa diramalkan (tidak logis).

Sedangkan dalam thesis pemunculan relatif, dikemukakan bahwa neberapa persitiwa terjadi dan disebabkan keadaan-keadaan tertentu. Thesis pemunculan relatif menyatakan bahwa sudah tidak diragukan lagi, tapi tidak menutup kemungkinan, jika gejala sosial diselidiki dengan metode keilmuan, karena berdasar thesis pemunculan mutlak, dan metode keilmuan sama sekali tidak bisa diterapkan jika tidak ada bukti yang mendukung.

Untuk menyusun thesis pemunculan mutlak, bukan saja harus membuktikan tidak ada hipotesis yang serupa yang sudah dirumuskan, atau tidak akan ada hipotesis yang akan dirumuskan di masa depan, tetapi juga harus dibuktikan secara logis. Dalam hal ini, pendukung-pendukungnya belum dapat memberikan bukti-bukti tersebut dan sukar membayangkan bagaimana bukti-bukti tersebut dapat diberikan.

Verstehen

Verstehen berari “pengertian” berbeda dengan Wissen yang artinya “mengetahui”. Verstehen adalah MENGERTI bukan saja MENGETAHUI kejadian sosial. Untuk mengerti kejadian sosial, kita harus menempatkan diri pada tempat obyek yang diteliti. Misalnya, untuk mengetahui kehidupan martir, kita harus menempatkan diri sebagai martir. Dengan introspeksi berdasarkan pengalaman intuitisi yang langsung, maka kita akan mendapatkan pengertian tersebut.

Melihat Verstehen, metodologi ini tidak melihat apakah dengan tercapainya suatu pengertian yang mendalam tentang beberapa pokok persoalan adalah berguna, atau apakah Verstehen merupakan teknik dalam menemukan dan hipotesis. Juga tidak melihat apakah teknik-teknik penemuan seperti itu adalah khusus bagi ilmu-ilmu sosial.

Masalah yang sebenarnya adalah apakah Verstehen merupakan metode yang dapat diandalkan dalam proses pengesyahan hipotesis gejala sosial. Apakah Verstehen, jika memang ada, dan dalam pengertian apa adalah metode pengesyahan. Kedua, apakah memang Verstehen merupakan metodologi yang penting hanya bagi ilmu-ilmu sosial itu sendiri.

Pertanyaan tersebut dijawab dengan argumentasi berikut:

Dalam metodologi ilmu-ilmu sosial, bertujuan mendapatkan pengertian mendalam, di mana hal ini dapat dicapai dan disyahkan baik dengan Verstehen dengan mencoba merasakan kejadian sosial tersebut. Pendapat ini di didukung pula oleh Max Weber.

Jika kita menyingkirkan kesulitan dalam mendefinisikan pengertian seperti “penuh arti” dan “pengertian” maka kita bisa menerima Verstehen sebagai suatu metode pengesyahan. Verstehen bukanlah metode satu-satunya dalam ilmu-ilmu sosial.

Advertising Taglines

Mata kuliah Introduction to Advertising mengajak kita, para mahasiswa untuk mencari tahu lebih banyak mengenai pentingnya tagline dalam membangun brand untuk beragam industri. Apakah kemudian tagline itu berubah atau tidak, digunakan atau tidak, efektif atau tidak, setiap perusahaan memiliki masing-masing kasusnya tersendiri. Dibawah ini adalah tagline-tagline yang saya kumpulkan dari berbagai perusahaan

Intel microprocessors

Slogans: Great computing starts with Intel inside. (Intel Core 2 Duo)

Intel inside

Apple Computers

Ad slogans: Think different

HP - Hewlett-Packard

Advertising slogan: HP. Invent.

CoverGirl

Marketing slogan: Easy Breezy Beautiful CoverGirl

McDonald's fast food

Slogans: McDonalds. I'm lovin' it.

University of Liverpool

Ad slogan: University of Liverpool. Investing in Knowledge.

New York Times Newspaper

Ad slogan: All the News That's Fit to Print

Wall Street Journal

Slogan: The daily diary of the American dream

Vogue Magazine

Slogans: Vogue - for the overwhelming minority.

Time Magazine

Slogans: Understanding comes with TIME.

OK! Magazine

Advertising slogan: OK! First for Celebrity News.

Mercedes-Benz car brand

Slogans: Unlike any other

Honda Cars

Slogans: The Power of Dreams

Subaru Cars

Taglines: Subaru. Think. Feel. Drive

Harley-Davidson Motorcycle brand

Slogans: Harley-Davidson. Live to Ride, Ride to Live

Seminar 9 Pillars of LSPR

Dalam rangka menyadarkan, serta menumbuhkembangkan pribadi mahasiswa LSPR, khususnya batch XI, maka pada hari Selasa, 22 Januari 2008, The London School of Public Relations mengadakan seminar ‘9 Pillars of LSPR’. Pembicara pada seminar ini adalah student counselor kampus A, Mr. Arnold Pa’alam, dan salah satu dosen LSPR, Mrs. Veronica.

Seminar diawali oleh Mr.Arnold Pa’alam, yang menumbuhkan kesadaran mahasiswa bahwa sebagai manusia, kita semua sangat berharga. Sebagai contoh, Mr.Arnold mengisahkan bagaimana manusia saat berada dalam rahim harus bersaing dengan 36 juta sel, sehingga bisa menjadi manusia yang utuh. Seminar kemudian dilanjutkan dengan pemutaran video singkat tentang pentingnya menjadi manusia yang memiliki vision. Hidup yang tearah melalui vision ini amat penting karena akan menentukan ke mana kita akan melangkah dalam hidup kita. Dengan adanya vision, kita dapat mengubah dunia. Namun perlu untuk di garis bawahi bahwa meskipun kita memiliki vision, namun tanpa action, hanya kaan menghasilkan mimpi semata. Sebaliknya, action tanpa vision hanya akan menjadikan usaha kita sia-sia karena tak terarah.

Dalam proses meraih vision kita, akan sangat dipengaruhi oleh nilai-nilai (values) yang kita pegang dan percayai. Values sebagai kualitas kita secara personal juga akan mempengaruhi sikap dalam kehidupan sosial. Values dapat kita rasakan baik dalam situasi yang menyenangkan ataupun yang menyedihkan. Dengan memiliki values yang baik, dan mempraktekkannnya secara konstan, kita akan lebih mudah untuk meraih kesuksesan yang kita inginkan dalam hidup, inilah tujuan yang ingin dicapai melalui seminar ini. Values akan mempengaruhi bagaimana kita bersikap (attitude). Dengan demikian, dapat disimpulkan bahwa untuk mencapai vision, diperlukan praktek values yang positif, sehingga kita memiliki attitude yang selalu positif untuk meraih kesukseskan. Mr.Arnold memberikan sebuah pemahaman bagaimana sikap kita akan menentukan kesukseskan kita melalui contoh berikut :

Alphabet A-Z memiliki nilai 1-26, maka

H-A-R-D-W-O-R-K : 8+1+18+4+23+15+18+11 = 98% kesuksesan

K-N-O-W-L-E-D-G-E : 11+14+15+23+12+5+4+7+5 = 96 % kesuksesan

A-T-T-I-T-U-D-E : 1+20+20+9+20+21+4+5 = 100% kesuksesan

Dapat kita lihat bahwa ATTITUDE lah yang akan menjamin kesuksesan kita 100%, dan karenanya, Mr.Arnold menitip pesan agar kita selalu menjaga attitude kita kepada semua orang.

Setelah menjelaskan mengenai vision, values, dan attitude, seminar dilanjutkan dengan membahas 3 pilar LSPR, yaitu honesty oleh Mr.Arnold, Politeness dan Respect oleh Ms.Veronica. Sedangkan pilar-pilar lainnya akan dijelaskan kembali setelah mahasiswa menginjak semester 2.

Honesty dalam pilar-pilar LSPR memiliki arti kejujuran pada diri sendiri, keluarga, lingkungan, dan kepada institusi. Selain itu, ditenkankan bahwa honesty juga berarti sikap jujur pada diri kemampuan diri sendiri. Dengan kejujuran, kita dapat memerdekan diri. Sebaliknya dengan bersikap tidak jujur dan terus menerus mengulanginya, kita bisa saja mempercayai kebohongan kita sendiri. Konsekuensi dari ketidakjujuran dapat menyebabkan tidak adanya orang yang mempercayai kita, kekurangan teman, semakin sulit meraih kesuksesan, dan tidak memiliki kehidupan yang menyenangkan.

Pilar kedua adalah Politeness, yang berarti sikap menghargai orang lain ketika kita sedang berbicara atau bersikap. Bersikap polite dapat ditunjukkan melalui 3 cara, yaitu berbuat kebaikan, mendengarkan (listening), dan bersikap sensitif kepada orang lain. Berbuat kebaikan (kindness) berarti bersikap penuh perhatian, memahami, lembut, dan ramah. Mendengarkan (listening) berarti kita tidak hanya mendengar perkataan orang, namun menghayati arti dari perkataannya. Selain itu, tidak menginterupsi setiap kali orang berbicara, tidak membuat keributan, dan interaktif. Memiliki sifat sensitif kepada orang lain memiliki arti bahwa kita tidak egois, kita berempati, dan saling toleransi.

Pilar ketiga adalah Respect. Respect berarti eskpresi dari sikap menghargai orang lain dan diri sendiri, dan menghargai integritasnya. Untuk meraih respect dari orang lain kita harus memiliki sikap yang saling menguntungkan satu sama lain, berbicara sesuai dengan apa yang akan kita lakukan, dan menghasilkan pekerjaan-pekerjaan yang melebihi ekspetasi orang lain. Sebagai catatan, bahwa dalam meraih respect, kita harus melakukan hal-hal di atas secara konsisten. Dengan memiliki respect dari orang lain, kita akan jauh lebih mudah berinteraksi dengan lingkungan. Untuk diri sendiri, kita akan mendapat kepercayaan, memiliki nilai-nilai positif, dan akan membuat diri kita pribadi menjadi senang. Dalam menjelaskan pilar ini, Mrs.Veronica memberikan contoh bagaimana Whitney Houston tidak menghargai dirinya sendiri dengan terus menerus mengonsumsi narkoba. Whitney Houston pada era 1980-1990 merupakan penyanyi yang sangat dihargai oleh dunia. Namun setelah apa yang dilakukan pada dirinya sendiri, Whitney Houston akhirnya tidak lagi dianggap sebagai penyanyi kelas dunia, dilupakan dan akhirnya terbuang. Hal ini menunjukkan bahwa jika kita tidak menghargai diri sendiri, kita akan sulit bergaul dan terlebih, kita akan dilupakan.

Secara keseluruhan, seminar 9 Pillars of LSPR berjalan dengan baik dan cukup berguna untuk para mahasiswa. Hal-hal mendasar yang penting dalam hidup kita seringkali dilupakan begitu saja. Dengan kembali belajar untuk memiliki visi dalam hidup, menerapkan nilai-nilai positif, menjadi pribadi yang jujur, memiliki sikap yang baik pada semua orang, dan menghargai diri sendiri dan orang lain, kita dapat kembali mengevaluasi diri masing-masing. Sebagai mahasiswa, sudah sepantasnya memiliki dan mempraktekkan sikap-sikap tersebut untuk meraih kesuksesan dalam hidup.

South Sulawesi

Not just a culture from overseas that we have to present in General English subject, but in semester 1, Communication Science subject, we are being asked to understand and present one of Indonesia's provinces. The unique thing is that, we were doing it by using a traditional costume to represent that province. Provinces that are chosen by my class that time, 11-1A, consists of Bali, Papua, and North Sulawesi. My group chose South Sulawesi, the southest and most developed province in Sulawesi Island to present. Here is the paper, showing our understanding about the culture in South Sulawesi.

Preface

Located in the south part of Sulawesi Island, South Sulawesi is one of the most developed provinces in Indonesia. South Sulawesi has a reputation for being one of the main domestic and International tourist destinations. Its magnificent surroundings, modern city, strategic location for trade, and unique culture of its people, has become major factor for the development of South Sulawesi. In this paper, we will present South Sulawesi history, economy, tourism, and its capital city, Makassar, as our main focus.

We choose South Sulawesi basically to introduce this province which has a unique culture, and a developing province with its environment and modern city living. The most unique thing in this province is the way people live in the city, they live in a modern city but they still hold their belief and tradition strongly. Even though there are four main racial in the province, added by Chinese people, they can still live in harmony.

The objective in this paper is to show that as a province, South Sulawesi have a great culture, tourist attraction, modern city, and most important, the potential as being develop to become better in the future.

A.History

Before the Proclamation of Indonesia Independence, South Sulawesi was divided into three kingdoms, which is Luwu, Gowa, and Bone. It’s also have four ethics, consist of Bugis, Makassar, Mandar, and Toraja. Because of the strategic location, South Sulawesi is very important as the transit harbor for Europe, India, Arab, Melayu, and Chinese trader.

South Sulawesi become the part of Indonesia from the inisiatif by all the king who ruled that time in this province. They’re agree to join as one governance, and become the part of Indonesia’s province.

B.Economy

Year by year, South Sulawesi economy has growth positively, although, the province GDP percentage in 2004 are lower than before (5,30% in 2004, 5,32% in 2003). The biggest income is from tourism, agriculture, fishing, hotel and restaurant, and public land transportation.

C.Culture

The people in South Sulawesi consist of four racial, which is Makassar, Bugis, Mandar, and Toraja. Also, in the capital city, there are also a minimum number of Chinese people.

Makassar people, also known as mangkassara, mean ‘they who are open to everyone’. In old days, these people have a great history. They are known as the great Indonesian explorer. In 14-17 century, in the name of Gowa Kingdom, they conquer all part of Sulawesi island, East Kalimantan, East and West Nusa Tenggara, Maluku, Papua, even Brunei and North Australia. The Pinisi, International well known ship, which becomes the pride of South Sulawesi, are invented by Makassar people.

Bugis people mainly live in Luwu, Bone, Wajo, Soppeng, Suppa, Pinrang, Sidenreng, and Rappang. Bugis people mainly income come from agriculture and fishing. Most of them are also a local merchant. Bugis community also can be found in Philippine, Malaysia, Brunei, and Thailand, concerning that a long time ago, they are also an explorer. The number of Bugis people in South Sulawesi is 4 million.

Mandar is another racial in South Sulawesi. Originally come from West Sulawesi. In South Sulawesi itself, Mandar is a minority. They can be found in east part of this province. The population is 30.000 people.

Toraja people live in mountain area of South Sulawesi. Torajan believe that their ancestor come from heaven. The myth said that Torajan ancestor use ‘heaven stair’ to come to Toraja. Torajan are known for their traditional ceremony of ‘Rambu Solo’ and ‘Rambu Tuka’. Rambu Solo ceremony has been passed down for generations. It is a celebration to give respect to the deceased elders or parents. Rambu Solo ceremony is divided into several stages according to their social strata, they are:

•Dipasang Bongi, which is a one day ceremony

•Dipatallung Bongi, which is a three days ceremony held in a house and sacrifice

•Dipalimang Bongi is a burial ceremony for five days which is held around the house and sacrifice

•Dipapitung Bongi is a burial ceremony which last for a week and each passing day, an animal is sacrifice

The traditional ceremony ‘Rambu Tuka’ was invented to celebrate a newly built or renovated traditional house. It was held once in every 50 or 60 years. Rambu Tuka is also known as Ma’Bua, Meroek or Mangrara Banua Sura. Rambu Tuka ceremony is followed by several traditional dances and music.

Chinese people lived in the city. They come to South Sulawesi from other part of Asia in 16th century. Chinese people have a great influence to South Sulawesi, especially Makassar economy. Most of them are trader.

Majority of South Sulawesi is Islam. Major Christian believer is Torajan. For Chinese, most of them are Buddhist. Baju Bodo is the traditional clothes from South Sulawesi. The traditional clothes come from Bugis people, and it’s become the symbol of South Sulawesi. In marriage ceremony, some couple still wears Baju Bodo to show their identity as South Sulawesi people, and to appreciate this traditional clothes which can’t be seen often because of the modernization.

By seeing the cultural differentiation in South Sulawesi, we can see how well they respect others. Makassar and Bugis, as the biggest society in the province really respect Mandar, Toraja, and Chinese as a minority. Not only respecting each other, but they also combine each other culture and make South Sulawesi as one, even with 5 different ethnics. This mean they accept other culture, but still have their own culture (cultural relativism). Even with high developing province they lived in, the Asian collectivistic cultures still become the part of this province.

South Sulawesi people who lived outside the province can be seen in all Indonesia’s provinces. Most of them lived in the city, especially Jakarta, Surabaya, Palu, and Jayapura. Those who lived outside South Sulawesi, still hold their culture, especially Makassar language, which can be seen in Makassar community. They also form a large group for South Sulawesi people which call “Angin Mamiri” in Jakarta. This is proofing that people of South Sulawesi, even though they lived outside their province, they still keep and try to develop their culture. Some of them open restaurant which sell Makassar foods, or even open make a small group which consists their friends from South Sulawesi. Those simple things can be seen as a result of how they really appreciate their culture, and try to develop it. They lived in such a modern live, but never forget their mothertounge, and their own culture.

D.Tourism

South Sulawesi has a numerous tourism object. We will present some of the most attractive and also, in this sector, we mainly focus on tourism object outside Makassar, as we are going to focus later on the capital city.

a.Tana Toraja

The main tourist destination in South Sulawesi is the Tana Toraja. It has outstanding surroundings, unique culture, and a very nice people. Traditional ceremony, beautiful crafting, and unique tourist object are the entire factors which make Tana Toraja very interesting. Also, not just as the tourist destination, Tana Toraja also well known for its Torabica Coffee. Tana Toraja located in the central area of South Sulawesi province. Tana Toraja also a place where Tongkonan, South Sulawesi traditional house can be found.

b.Soppeng

Soppeng is one of the most beautiful city in South Sulawesi. A long time ago, this city is a place where kings ruled. Soppeng are famous for its bats hanging on the tree in the city without disturb by the traffic.

c.Leang-leang

Leang-leang is a cave where we can find human’s painting from over 5000 years ago.

d.Malino

Located 70km south from Makassar, Malino is a mountain area with a lot of tropical flowers, and fresh fruits. In this area, there is Bawakaraeng Mountain which some people still believe that the mountain is a sacred place.

e.Bantimurung

Bantimurung is the name of the highest waterfall in South Sulawesi. In this place, we can see a lot of butterfly species. The people of South Sulawesi called Bantimurung as The Kingdom of Butterfly. In Alfred Russel Wallace (British Biolog, 1823-1913) book, The Malay Archipelago, he wrote that he experience the beautiful butterflies heaven in Bantimurung.

E.Makassar

The capital city of South Sulawesi, Makassar, is the biggest city in East Indonesia. This city is a modern multicultural city, with four ethnicity lived here, Makassar, Bugis, Mandar, and Toraja. Also, there are many Chinese people who lived in the city. There are no racial issues in the city, especially to the minority. Chinese, in the other hand, have a great influence to Makassar development.

Makassar are known for its beautiful Losari Beach, and other tourist destination. It’s modern because it has a lot of malls, skyscrapers, hotels, and restaurants. Also know for its unique foods, and delicious sea food.

a.History

Since the 16th century, Makassar is the most important trading city in east Indonesia. Kings in South Sulawesi implement the rule in Makassar, where all traders from all racial, religion, and tradition could open their store in Makassar, making this city very crowded. This city, have a great toleration for any religion, even though Islam become the majority. That’s make a lot of European, Chinese, and Arabian people come to Makassar. Unfortunately, since The Dutch invaded and conquer Makassar, they block all the access for local trader, and VOC monopoly the city economy.

b.Modern and Developing City

Makassar is a modern and developing city. It can be seen by a lot of malls in the city, like Mall Ratu Indah, Makassar Trade Center, Diamond Plaza, Panakukang Trade Centre, Latanete Plaza, Ramayana Plaza and Global Trade Centre. Also, Makassar have a modern flyover which can’t be seen in other modern city in Sulawesi island. There is also Tanjung Bunga, Makassar newest and most modern residences. Because of its modern living, Tanjung Bunga is called The Pride of Makassar.

c.Tourist Attraction

Other than a modern malls, Makassar have a major tourist destination in the city, some of them are:

1.Fort Rotterdam

Build by the Dutch, this fort located near Makassar harbor. This fort was build by VOC and become their governing and trading base.

2.Somba Opu Street

Known all over Makassar as the center of gold jewelry. Almost every store in this street sells gold and most of them are running by Chinese. Other store sells Makassar souvenirs. Somba Opu Street located near Losari Beach, making it a strategic place for tourists to shop.

3.Sulawesi Street

There’s a lot of Buddhist Temple in this street, showing that people in Makassar tolerate the difference of their society.

4.Khayangan Island

Kayangan Island is an island that has a lot of resort, restaurants, children playing ground, and white sand beach. Even though it is an island, Khayangan still the part of Makassar city.

5.Losari Beach

The most attractive tourist object is no other than Losari Beach. We can see a beautiful sunset in the beach and taste the exotic South Sulawesi traditional foods where can be found all over the beach.

For more than one kilometers, we can find people who sells traditional foods, like pisang epe, pisang ijo, es pallu butung, songkolo, etc.

March of The Penguins

Dalam subject Logic and Philosophy of Science, saya dan teman-teman di semester 1 diajak untuk menonton dan memahami kehidupan emperor penguin, salah satu jenis penguin dengan kehidupan yang sangat unik di Antartica. Dipandu dengan pertanyaan-pertanyaan, saya mencoba menuliskan pemahaman saya di post ini.

Questions:

1. What’s the story about?

2. What values did you get from the movie?

3. What is the personal message of the movie to you?

Answers:

1. The story is about the life of an emperor penguin. They usually live in the sea of Antarctica, but once a year, they walk together day and night continously to the place where each and everyone of them are born. Eventhough the path always changing, they still can find the place. Once they arrive, they will found their mate / partner for that year. After that, they will have a relationship for eight months, and if the relationship success, new life will born. Then, the mother will pass the egg carefully to the father that will keep the egg while the mother goes back to the sea to feed themselves and bring food to the unborn child. The father itself has to face a stormy weather of Antarctica that can be a minus 80 degree Celsius. When the mother has done, they will come back to the nest, find their mate and child by listen to their sound and feed the new baby penguin. However, it is the time for the father to leave and feed them self. The new baby will be protected from the stormy weather, hard temperature, and predator by its mother. Once they ready, the mother will leave the grown up penguin, so they can learn to live by them self. It is a story about how a parent tries to protect their child even though they have to sacrifice their life. It’s the story about survival and love. 

2. Values that I got from the movie are :

We should respect life. Like the penguin who willing to sacrifice their life just to protect the unborn child. It shows how they really love and appreciate their own family. As a human, we should learn to be more respect to life, because our life it’s not as hard as penguin that live in the darkest and wildest place on earth. So, through this film, it’s the time for human to look at them self and think about what they have done with their life.

Love your family. It is common right now that a lot parents didn’t want their child. It can be shown in a rising number of abortions. People also didn’t respect the meaning of a family by divorce, and in the end, it is the child who got a bad impact of it. In this film, we can see how penguin tries everything to just feed their child, even if they have to sacrifice their life, and actually, we should learn from it in order to keep our family altogether.

Togetherness. We can see how penguin work together to face a stormy weather. They stay together to protect one another. Human, should learn this point, concerning that right now, everyone just think about them self, or individualistic.

3. If you become easy on yourself, life will be hard for you; if you become hard to yourself, life will be easy for you. The penguins have to survive live in the place where everything covered in ice. But they try to live even it’s hard. A baby penguin for example, if they just rely on its mother or father, they cannot survive the Antarctica. They have to be hard on them self, so they can learn to live in their habitat. As a human, if we don’t want to learn and try something new, we will not go any further in our life. If we don’t want to study, we will not get any skills and experience that can help us to achieve our dream.

Aotearoa

One of my subject in semester 1 is General English, taught by Mr. Marc Charmichael Brown. In this subject, we are not only being taught about the use of English in business in form of business letter, memo, fax, etc, but also to try to write and speak in English by doing a presentation based on paper we made. Interesting thing is that we are given a free option to choose any country we like and present that country interesting facts. My group chose Aotearoa or New Zealand.

Preface

New Zealand is well known for its magnificent natural beauty. Located in the south east of Australia, New Zealand, no doubt is one of the most remote country. Even though geographically New Zealand is far away from other country, Aotearoa (New Zealand) have an incredible potential as being a modern nation. They still keep and develop their original culture, and most important, the beauty of the nature. In this paper, our objective is to present New Zealand as a small country with high potential of trade and a balancing country of nature and modernisation. This country has 8 most important and interesting sector which we try to deliver in this paper.

History

Maoris was first inhabitants of New Zealand in about 1000. Maoris oral story said that Maori people come from the other part of Polynesia, but they don’t exactly know the approximate place.

New Zealand was found by Abel Tasman in 1642, and it’s the last to be discovered, therefore is the youngest country. But, captain James Cook, the British explorer, who made the first settlement in this country in 1769.

This country becomes independent after British and Maoris agree to sign The Treaty of Waitangi in February 6th 1840. The treaty has the agreement that British will protect Maori land if Maoris recognized British rule.

Politics

New Zealand is a constitutional monarchy with parliamentary democracy. It’s a commonwealth of United Kingdom, which means that New Zealand is ruled by Queen Elizabeth II. The country has a prime minister to govern it, Helen Clark, since 1999.

New Zealand is the first country to grant women the right to vote in 1893. Until today, New Zealand has a longstanding interest involvement in Middle East and Israel in particular. They also supported the International campaign against terrorism.

Economy

New Zealand has a prosperous and developed economy with an estimated GDP of $108.8 billion and of $26.5 billion GDP percapita. The currency of New Zealand is New Zealand $ which is equals to Rp 7000. New Zealand major income is from tourism which contributed 8.9% of the total of GDP which is $12.8 billion.

New Zealand is a country heavily dependent on trade. It’s a free trade country and its principal export industries are agriculture, horticulture, fishing, and forestry. The major export partners are Australia, UK, USA, Japan, and China.

Communication Technology

New Zealand has achieved the finalist for World Summit Awards in communication technology. New Zealand has two major mobile phone providers, Telecom and Vodafone. There are five TV Stations and one pay per view satellite TV.

There are 37% of New Zealand populations who have internet access at home. Internet access can be found in major tourist centres, and the range of price is between $5-%10 per hour.

Cities

The cities in New Zealand each have their own uniqueness. In New Zealand, there are five important cities, which are Auckland, Wellington, Rotorua, Napier, and Waikato.

Auckland is the largest city with the population of around a million and a half, also famous for its two large harbors. Wellington, the capital city of New Zealand and it’s the international trading city consider the strategic location in the southern part of North Island, which connected the South Island. Rotorua is famous for its geysers throwing up fountain of superheated water and steam. Napier is the art deco city in New Zealand, and Waikato is well known for The University of Waikato, the oldest university in the country.

Environment

New Zealand is the most famous country in this area. Natural beauty of New Zealand is well known all over the world. The country has a magnificent surroundings, clean, healthy, uncluttered environment, and comfortable climate. Supported by a lot of national park, like Tongariro National Park, which achieved A World Culture Heritage by UNESCO, shown that this country appreciate their natural beauty.

Consider its landscape and natural beauty, New Zealand is the perfect place for shooting a movie, like The Lord of The Ring, The Last Samurai, King Kong, The Chronicle of Narnia, etc.

Culture

Concerning it was found by James Cook from Britain, New Zealand culture derived from British roots. Influences on NZ people come from other European cultures, Australian, American, Asian, and Maori Culture.

The tradition of Maori in the late 20th century can be seen in the tradition-based arts of Kapa Haka (song and dance), carving, the architecture, and Waka Ama (canoe racing). The using of Maori Languange as a living can be found only in few remote areas. 

Sport

Rugby is the most popular sport in New Zealand. All Blacks, the national rugby team, has the best win and loss record of any national team. New Zealand will also host the 2012 World Rugby Cup.

Other popular sport include cricket, basketball, bowling, golf, tennis, cycling, snowboarding, hockey, surfing, yacthing, and sailing. New Zealand cricket teams (The Black Caps) always ranks in the top four teams in the world. New Zealand is the leading nations in world yachting. The country is well known for extreme sport and adventure tourism concerning its landscape.

Conclusion

People of New Zealand lived in the modern developing country but they appreciate their environment and cultural differentiation. In order to receive International interest in economy and tourism, New Zealand still trying to develop its people, to live modern and love their country’s nature and culture. No doubt, New Zealand develops their country in amazing way, and we believe they will become a great country in the future.

70's Car Exhibition by Mercedes Benz

Mata kuliah Computer Workshop, mengajarkan kita penerapan desain grafis, dasar-dasarnya, serta fungsinya dalam komunikasi. Salah satu project yang diberikan dalam mata kuliah ini adalah membuat poster sebuah event imajinasi kita sendiri, yang tentu saja desainnya disesuaikan dengan konsep acara tersebut.
Ini adalah poster yang saya buat dengan konsep vintage 70an, untuk acara 'Mercedes Benz, 70's Car Exhibition'

Starbucks's Small Marketing Campaign

Ini adalah salah satu tugas pertama saya di semester 1. Dalam tugas kelompok ini, saya bersama teman-teman saya diharuskan membuat sebuah kampanye marketing sederhana, dimana kami boleh memilih brand apa saja yang kami sukai. Kami pun memilih Starbucks, jujur saja karena saat itu kami berpikir lebih mudah untuk membuat kampanye marketing Starbucks karena data yang kami akan cari tentu tersedia dengan sangat banyak di internet. Kami pun diberikan pertanyaan-pertanyaan yang akan membantu kami untuk membuat kampanye marketing ini.

Dengan pengetahuan dan pengalaman marketing yang masih sangat sedikit, inilah tugas kelompok pertama yang saya dan teman-teman buat:

Questions:
1. Tentukan close competitor dari merek kalian!
2. Jelaskan mengapa merek tersebut menjadi close competitor!
3. Buat secara detail mengenai keunggulan produk dari close competitor!
4. Siapkan sebuah produk baru yang memiliki keunggulan dibanding produk kompetitor!
5. Jelaskan keunggulan produk tersebut dibanding kompetitor!
6. Beri merek pada produk tersebut sehingga mampu menarik konsumen untuk membeli!
7. Siapkan desain packaging yang mampu menarik perhatian konsumen
8. Siapkan desain iklan untuk peluncuran produk!


Answers:
1. Close competitor: The Coffee Bean
2. Mengapa menjadi close competitor:
Skala International seperti Starbucks
Target market yang sama
Rasa kopi yang kurang lebih sama
Pemilihan lokasi yang berdekatan dengan Starbucks
Loyalitas konsumen yang tinggi
Kegiatan marketing yang gencar dilakukan di media televisi (melalui tayangan di Trans TV)
Desain interior ruangan yang mirip
3. Keunggulan produk close competitor:
Rasanya lebih pekat
Suasana ekslusifnya lebih terasa dibandingkan Starbucks
Tempatnya lebih tertutup, sehingga bagi beberapa konsumen lebih cocok untuk bersantai, atau kegiatan bisnis
Memenuhi keinginan konsumen yang mementingkan prestige
4. Produk baru:
Penggabungan dari Belgium dark chocolate dengan strawberry dan whipped cream
5. Keunggulan Produk:
Menciptakan interest pada pecinta dark chocolate
Lebih Sehat, dengan Belgium Dark Chocolate dan Strawberry
6. Merek produk:
Starbucks Dark Miracle
7. Desain produk:

8. Desain iklan:
a. Iklan di koran

b. Iklan berupa x banner di gerai-gerai Starbucks Indonesia