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Tuesday, September 8, 2009

Advertising Taglines


Mata kuliah Introduction to Advertising mengajak kita, para mahasiswa untuk mencari tahu lebih banyak mengenai pentingnya tagline dalam membangun brand untuk beragam industri. Apakah kemudian tagline itu berubah atau tidak, digunakan atau tidak, efektif atau tidak, setiap perusahaan memiliki masing-masing kasusnya tersendiri. Dibawah ini adalah tagline-tagline yang saya kumpulkan dari berbagai perusahaan

Intel microprocessors
Slogans: Great computing starts with Intel inside. (Intel Core 2 Duo)
Intel inside
Apple Computers
Ad slogans: Think different
HP - Hewlett-Packard
Advertising slogan: HP. Invent.
CoverGirl
Marketing slogan: Easy Breezy Beautiful CoverGirl
McDonald's fast food
Slogans: McDonalds. I'm lovin' it.
University of Liverpool
Ad slogan: University of Liverpool. Investing in Knowledge.
New York Times Newspaper
Ad slogan: All the News That's Fit to Print
Wall Street Journal
Slogan: The daily diary of the American dream
Vogue Magazine
Slogans: Vogue - for the overwhelming minority.
Time Magazine
Slogans: Understanding comes with TIME.
OK! Magazine
Advertising slogan: OK! First for Celebrity News.
Mercedes-Benz car brand
Slogans: Unlike any other
Honda Cars
Slogans: The Power of Dreams
Subaru Cars
Taglines: Subaru. Think. Feel. Drive
Harley-Davidson Motorcycle brand
Slogans: Harley-Davidson. Live to Ride, Ride to Live

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